“Whole-istic” curated programme includes film screenings, music
performances, art exhibitions and virtual reality experience
LONDON, March 8, 2018 – Londoners will have the opportunity to experience a taste of Saudi Arabia’s culture displayed in London’s Berkeley Square as part of an exhibition by the General Culture Authority (GCA) and Prince Mohammed bin Salman bin Abdulaziz Foundation (MiSK).
GCA, MiSK and Phillips on Wednesday launched Saudi Cultural Days, a three-day programme highlighting Saudi art and culture. The free event is open to the public from 10:00 am to 6:00 pm daily.
At the opening ceremony, the Saudi Minister of Culture and Information and Chairman of the Board of Directors of GCA, Awwad Alawwad said that “Culture is central to the development of peoples and nations”.
Alawwad added: “As Chairman of the GCA, I would like to stress that our goal is to enhance and support a creative society and showcase our history and contemporary Saudi culture and the arts both at home and abroad.”
The event, which coincides with Crown Prince Mohammed bin Salman’s visit to Britain, is introducing visitors to Saudi Arabia’s rich cultural heritage and providing a platform to engage with the Kingdom’s creative talent.
The curated event titled “Whole-istic”, provides a glimpse into a wide variety of creative genres, including film screenings and discussions with the directors, traditional and contemporary art exhibitions and music performances. Another highlight is a photo exhibition from the collection of Princess Alice, the youngest granddaughter of Queen Victoria, who was the first British royal to visit Saudi Arabia in 1938, helping forge diplomatic ties between the two countries.
“This three-day exhibition of Saudi arts and culture is a celebration of the deep and diverse story of Saudi Arabia – a story that is thousands of years old with a rich and traditional past, a vibrant and ever-progressing present, and an ambitious and limitless future,” said Ahmed Almaziad, the CEO of GCA.
He said that GCA has opened the door “inviting you to see a glimpse of our abundant heritage and to come and experience the wonders of our incredibly talented arts community for yourself in the future.”
The film screenings shed light on the growing pool of talented filmmakers in the Kingdom, including the award-winning “The Bliss of Being No One,” as well as “A Colourful Life,” a documentary about the empowerment of women, produced by GCA, and being screened on 8 March in conjunction with International Women’s Day. There are music performances throughout the event, and a virtual reality experience provides a glimpse into cultural and heritage sites around the country.