RIYADH, Oct 15, 2018 – GITEX, the annual technology event that takes place in Dubai, has expanded this year with the participation of Saudi Commission for Tourism and National Heritage (SCTH). The fair started at the Dubai World Trade Centre on October 14 and will continue until October 18.
The Tourism Commission, represented at the 38th GITEX week by its Information Technology Directorate, launched five smart and innovative technology applications that will not just boost Saudi Arabia’s tourism sector but also highlight the Kingdom’s growing technology sector.
One of those applications is called Holo Journey. The first such app in the world combines three cutting-edge tech solutions – mixed reality, blockchain, and IoT. The app offers an unique experience to the user in his interaction with museums.
“One of the key components of digital transformation is to ensure that businesses have the necessary technologies to enhance their performance and ensure its operations run smoothly. That is why Microsoft always focuses on developing such emerging technologies to enable employees, engage customers, improve operations and develop products. All these accelerate digital transformation, which is at the heart of Saudi Vision 2030,” said Thamer Al Harbi, President of Microsoft Arabia.
Dr Abdulaziz Al-Sheikh, SCTH’s vice president for support, said that in view of the technology boom in many countries around the world, and in line with the Kingdom’s Vision 2030 that lays emphasis on digital transformation, SCTH was keen to participate in GITEX to showcase its advanced projects and smart solutions.
Dr Al-Sheikh considered GITEX to be the most suitable platform for SCTH to showcase its digitisation drive as it is one of the most important technology forums in the Middle East.
Dr Al-Sheikh said the Commission would enter into several agreements with specialised companies with the aim of exchanging expertise and reaching out to international markets to benefit from mega projects and technology breakthroughs.
Some of the companies with which SCTH have signed agreements include Microsoft, Careem and Jabal Omar Development.
The Tourism Commission will convene meetings with industry leaders and chief executives of major global tech companies on cooperation.
The Commission is showcasing institutional programmes and applications, how it uses the blockchain and mixed-reality technology, Saudi pictures and films, the portals of MAS (Tourism Information and Research Centre) and the Saudi Exhibition and Convention Bureau.
The Saudi pavilion is showing how SCTH plans to make the best use of the latest technology to promote tourism and national heritage in the Kingdom.
Other government entities participating in GITEX include Ministries of Ministry of Interior;
Justice; Finance; Center for Government Communication (CGC); Saudi Customs; Saudi MISK Innovation, Thiqah; STS and King Abdullah University of Science and Technology.