* Creating a world-class facility in the heart of a UNESCO World Heritage Site – how Saudi Arabia has embraced forward-looking Formula E
* ‘We did not touch on the restricted UNESCO area -’ Samer Issa-El-Khoury, Managing Partner at global motorsport promoter and organizer CBX
When the ‘lights go green in Ad Diriyah, Saudi Arabia’, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd.
But what the thousands of spectators won’t see is the big challenge faced by those creating the electric street racing circuit in the heart of a protected UNESCO city that is hundreds of years old.
Samer Issa-El-Khoury, Managing Partner at global motorsport promoter and organizer CBX, took responsibility for delivering the venue and preserving Ad Diriyah.
What did you think when they first said, ‘let’s build the track in Ad Diriyah’, a UNESCO heritage site?
When they told us that we are coming to look for a race track in Ad Diriyah, personally I said it’s impossible. We were talking about a world heritage site, the oldest city in Saudi Arabia where the Kingdom was founded.
Once we decided, with Formula E and GSA, to bring the race to Saudi Arabia, we were looking for an appropriate location to have a track that fits the sport’s specifications. These were mainly the width of the roads and the length of the track to meet the criteria for safety laid down by the sport’s world governing body, the FIA.
A big team from Formula E, GSA, CBX and SAMF scouted several locations around Ad Diriyah and we finally came up with this, the best location, because we were able to do the civil work required to widen the streets while having the restrictions of the building around it in a UNESCO World Heritage Site.
We then spent two to three months doing engineering studies, checking how to widen the roads and how to make it challenging with enough turns.
Any construction project comes with significant challenges, but how did you approach protecting the archeological integrity in Ad Diriyah while getting the site fit for Formula E racing?
We did not touch on the restricted UNESCO area, but we had streets that were the old city boundaries, where you can see the old stone walls, and we made sure they were protected and preserved. I felt a personal responsibility for this.
This took months of planning and so much coordination with so many stakeholders to ensure compliance, from Riyadh Development Authority to Diriyah Gate Development Authority, the municipality, the governor’s office, the Ministry of Culture and the Saudi Commission for Tourism and National Heritage.
Even the infrastructure works below the roads, whether by the telecommunications companies, the water company, the electric company, we made sure preservation was at the heart of our work.
Your company CBX has tackled some major projects in its time, but how does this compare?
This is one of the most challenging projects CBX has taken on. That is because of the timeframe we had, firstly the race was supposed to be held in 2019, it was not supposed to be in 2018. So that made it very challenging, but we made it.
We only started construction in September, so we had three months to do what usually requires six to eight months. That meant that we had thousands of machines on site for the construction and up to 3,000 people onsite throughout the last three months.
The track was the most obvious aspect of course, but also we had to prepare a 300,000 sq m car park, we had to prepare the E Village, which is almost 180,000 sq m when usually the eVillage is 20,000 sq m. We want to give the whole population of Saudi Arabia something huge. This is a big event coming here and we wanted the supporting E Village to be as big.
We also had to find the space to put the paddock, the Emotion Club, the Royal Box, the grandstands, in a city that is hundreds of years old and the space is very limited.
Talk us through your creation. What will fans and drivers make of the track? And, fans will see Formula E’s Attack Zone in action, where drivers can pick an extra power boost, how?
When we unveiled the circuit layout the response worldwide was incredible. Really positive, and people are excited to see the cars going through 21 turns each lap. What is very challenging for the drivers is that some of the turns are ascending, some of them are descending, so not only do you have a slope, but you have a slope and a corner, one second you are going down the next going up.
This will show the drivers’ prowess and technical ability to cope with those turns because it is so easy to make a mistake, to lose speed if you take it a little bit wrong.
Also, at the end of turn 17 you have one of the longest straights, with the new Attack Zone that has been introduced. I think it’s going to be as interesting to see how this attack zone will happen, and whatever they gain on that, they might lose it on the turns.
All this makes the 2018 ‘Saudia’ Ad Diriyah E-Prix more of a drivers’ race than a car or teams’ race.
How do you think people will react when they see what’s been achieved here?
If they’ve been to Formula E, and they’ve been to any of the previous 45 races, what they are going to see built in Saudi Arabia is so much different from what they’ve seen elsewhere. This is really something the GSA wanted to offer to Formula E; the chance to feel at home in Saudi Arabia. Especially as the race will be here for at least 10 years.
Everything we are creating, such as the parking, is not just for Formula E;this is in the big masterplan for Ad Diriyah that will be used for the visitors who will be coming during the year.
The conservation of the past is a major element in the project. Formula E is here to blend in with the heritage and enhance it by bringing electric racing and clean power to Ad Diriyah. It really is the future meeting the past.
What are you most looking forward to on race day?
Once the race starts and ‘We go green in Ad Diriyah’, I’m looking forward to hearing that, especially as it has a double meaning, the green light is on and we go green embracing sustainability with Formula E. I think this will be a new era for this stunning UNESCO World Heritage Site.
The beauty of this Formula E race in Saudi Arabia [is] that [it] is so different to anywhere else I’ve been. I’ve been to every single race in the world and the big difference here is that the whole Saudi government, and all the entities within it, are working as one team. Whether it’s the General Entertainment Authority, the Saudi Commission for Tourism and National Heritage, the Ministry of Foreign Affairs, the Ministry of Interior, the Ministry of Culture, or the General Sports Authority, every single entity is working hand in hand to make this project a success.
You have tourism, you have culture, you have food and beverages and fine dining, and you have the online Sharek visa introduced for global visitors which is Saudi Arabia opening up to the world. They are welcoming everyone, and they don’t have to go anywhere to get the visa, it can be done online. They buy their ticket, they get their visa, they print it and bring it to the airport, and they are welcomed to the Kingdom. This is really amazing.
What will you remember most about this project?
I am so proud to be part of this project; this means a lot for CBX and means a lot for Ad Diriyah specifically, and for Saudi Arabia and I’m sure it means a lot for Formula E as well.
So many good memories, so many sleepless nights, so many deadlines to meet. What has been incredible is how so many people came together and worked with a positive mindset; everyone only wanted the success of this event.
We are proud of the effort that CBX put into that process and we’re proud of the effort the young people of the Saudi team who we worked with, how energetic they have been, how this new generation were working more than us. I thought I can work 18 hours without sleep, some of the young Saudis that were part of our team were working 24 hours, really, and it was impressive.
I have been in Saudi Arabia for 15 years, but I have never seen this level of commitment. I’ve been involved in some of the biggest infrastructure projects in Saudi Arabia, and in the world, and I’ve never seen this energy specifically within the Saudi young people I’m working with.
I think this project really is Vision 2030, you can see the diversification from oil going towards clean energy; you can see how involved the young generation is, you can see how dedicated the government is to be opening up to the world with the online visa system.
From all sides this is Vision 2030, when I look at the track, when I look at this event, I see the future.
SIDEBAR 1: How Ad Diriyah became the home of Formula E in Saudi Arabia:
In the course of the past four years, the FIA ABB Formula E Championship has established itself as the world’s fastest-growing motorsport series by taking the future of motorsport out of traditional circuits and into the heart of major cities around the globe. When the Kingdom of Saudi Arabia became the first nation to welcome the series in the Middle East, the bar was set high by cities such as Paris, Rome, New York and Berlin to create an iconic backdrop for the all-electric racers.
Not only would Saudi Arabia host the first race in the region for the series, but also its event would usher in an entirely new era for Formula E as the opening round of Season 5: bringing with it all-new ‘Gen2’ cars capable of racing much faster and much longer than ever before. To millions of fans around the world, this marks the moment when Formula E comes of age and shows how far the technology has been taken through the fast and furious development programmes of world-class teams.
So, it was that the city chosen to host the race was not the modern capital of Riyadh but instead the ancient capital city of Ad Diriyah. This UNESCO World Heritage Site features the immaculately preserved city that has nestled on the banks of the Wadi Hanifah, surrounded by lush agricultural lands, since 1446.
Under the auspices of Saudi Arabia’s General Sports Authority (GSA) and the Saudi Arabian Motor Federation (SAMF), the task of constructing the circuit fell to Riyadh-based CBX, the promoter and exclusive agent for Formula E in the Middle East.
SIDEBAR 2: About the 2018 SAUDIA Ad Diriyah E-Prix:
On December 13, exciting fan zones, entertainment and cultural attractions, plus unique dining and retail experiences will be waiting for Formula E ticket holders at Ad Diriyah, the UNESCO World Heritage Site on the outskirts of the Saudi capital, Riyadh, in the build-up to the 2018 ‘Saudia’ Ad Diriyah E Prix.
The evening of December 13 will see Enrique Iglesias and Jason Derulo kick off the first of three incredible nights of music concerts for fans. The following day, December 14, Arab music legend Amr Diab and globally-renowned pop band Black Eyed Peas will delight the audience. And, on December 15, race day, following the exhilarating 2018 ‘Saudia’ Ad Diriyah E Prix, US smash hit OneRepublic and superstar DJ/producer David Guetta will bring the event to an electrifying finale.
Only fans holding tickets will be able to access the entire Ad Diriyah site, including all the action, fun, and thrilling complimentary concerts.
Tickets are on sale at http://fiaformulae.com/Ad-Diriyah
Tickets are also available at Point of Sale units at Riyadh Park Mall, Oud Square and Doos Carting (only Grandstand tickets from Doos) and Seven Car Lounge.